Unicorn Media Public Relations Agency
Explaining - in my opinion it is worth in such cases just to strip naked of all thoughts, barriers and patterns. Then have fun, focusing on the target audience. Without good fun and creativity, you will not find the right tools and the same effective campaign.
https://unicornmediapl.wordpress.com/2017/06/19/golo-i-wesolo-czyli-jaka-grupa-takie-narzedzia/