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Unicorn Media Public Relations Agency


AVE – Ave Cezar!

The mythical calculation of the advertising equivalent and its effects on the brand. For less aware of what AVE is - the easiest thing to do is to list the price that a brand would have to pay for presence in a particular medium if it wanted to advertise there.

For years, there has been some sort of inability on the PR side to continually be questioned about the effectiveness of PR activities and have moved to the limits of absurdity to simplify the explanation of how much PR is worth. The AVE advertising equivalent has become an obvious solution. It is worth mentioning that we are talking about a section of Media Relations, which should be just a promotion of Public Relations strategy. In Poland, however, often the concept of relations with the media is mixed with real and complex PR activities. More at https://unicornmediapl.wordpress.com/2017/08/31/ave-ave-cezar/